CASE WRITING AND TEACHING METHODS

Workshop on - CASE WRITING AND TEACHING METHODS

Designing, Writing, and Teaching Effective Business Cases

Dates: 2–5 March 2026
Time: 6:00 PM – 8:00 PM (IST)
Mode: Online
Total Duration: 4 Days | 2 Hours per Day (8 Hours)

Programme Overview

ServiceSetu Academics, in association with the Centre for Sustainability and Management Research (CSMR), is pleased to offer a 4-Day Online Faculty Development Programme on “Case Writing and Teaching Methods.”

This FDP is designed to equip academicians and researchers with practical, publication-oriented skills in developing, writing, and teaching high-quality business cases. The programme bridges the gap between case-based pedagogy, research rigor, and classroom effectiveness, aligning with expectations of leading case journals, case centres, and academic conferences.

Objectives of the Programme

• To develop a clear understanding of case writing as a teaching and research tool

• To enable participants to design decision-oriented, classroom-ready business cases

• To strengthen skills in developing effective Teaching Notes

• To enhance case-based teaching, facilitation, and assessment methods

• To provide guidance on case publication and dissemination strategies

Target Audience

• Faculty Members

• Doctoral (PhD) Scholars

• Early-Career Researchers

• Case Writers

• Working Professionals and Students interested in case-based learning

Key Learning Outcomes

By the end of the programme, participants will be able to:

• Understand case writing as both a pedagogical and research contribution

• Identify case-worthy problems from industry, policy, and practice

• Structure decision-focused and classroom-ready business cases

• Develop high-quality Teaching Notes aligned with learning objectives

• Design and facilitate engaging case-based classroom discussions

• Apply assessment methods using case pedagogy

• Gain insights into case journals, case conferences, and publication standards

Day-wise Programme Outline

Day 1 – Foundations of Case Writing

• Teaching case vs. research paper: key distinctions

• Types of cases and alignment with course objectives

• Identifying case ideas and defining learning outcomes

Day 2 – Case Structure & Writing Techniques

• Case anatomy and narrative flow

• Data presentation, ethics, and permissions

• Common mistakes in case writing and how to avoid them

Day 3 – Teaching Notes & Case Evaluation

• Structure and components of an effective Teaching Note

• Discussion questions, board plans, and analytical frameworks

• Case evaluation criteria used by journals and case centres

Day 4 – Case Teaching & Publication Strategy

• Classroom and online case facilitation techniques

• Student engagement and assessment strategies

• Overview of case journals, repositories, and conferences

• Case submission strategy and best practices

• Interactive Q&A session

Resource Person

Prof. (Dr.) Bikramjit Rishi
Professor – Marketing
Head, The Case Research Center
Shiv Nadar University (Institution of Eminence)

Prof. Rishi brings extensive expertise in case research, case writing, and case-based pedagogy, with significant experience in guiding faculty members and researchers in developing publishable and classroom-ready cases.

🔗 Know more about the speaker: https://snu.edu.in/faculty/bikramjit-rishi/

Certification

Participants will be awarded a Certificate of Participation upon successful completion of the programme.

Registration Details

Why Attend This FDP?

• Learn directly from an experienced case educator and researcher

• Develop publishable cases and Teaching Notes

• Strengthen case-based teaching effectiveness

• Enhance academic profiles through case pedagogy expertise

• Network with faculty members and researchers across institutions

For academicians seeking to integrate case writing, teaching excellence, and publication outcomes, this FDP offers a structured, practical, and research-aligned learning experience.

International Participants:

Register via PayPal - Click Here

Indian Participants:

Register Here

Note: after the payment all the participants are adviced to join the WhatsApp group!

Connect ServiceSetu Team at 91- 93479 83215 (WhatsApp)
Please share your payment slip on WhatsApp, we will add you to the workshop group.

Indian participants can register with the form given below!