The Phygital Service Economy (PSE) for Transformative and Resilient Service Experiences

Call for Papers

The Phygital Service Economy (PSE) for Transformative and Resilient Service Experiences

Journal: The Service Industries Journal

Manuscript deadline: 15 July 2026

This special issue explores the phygital service economy, where physical and digital realms combine to shape transformative, resilient service experiences for customers and employees. It emphasizes human-centric design, hybrid service environments, extended reality technologies, and the wider socio-economic and environmental effects of phygital integration.

The call highlights both practical and theoretical opportunities in service design, consumer behavior, employee engagement, leadership, and innovative research methods. It also encourages work that goes beyond technology adoption alone to examine how phygital systems influence well-being, adaptability, sustainability, and community impact.

Special Issue Editor

• Wided Batat, University of Lyon 2, France.

Scope

The special issue welcomes research on how phygital design can improve customer and employee satisfaction, how physical and digital service elements can be integrated effectively, and how phygital interactions shape behavior, resilience, and transformation. It also invites studies on advanced technologies such as AR, VR, haptics, and human-centric IoT, along with research on leadership, service quality, and sustainability in hybrid service settings.

Submission details

Authors were asked to submit a 500-word abstract proposal for the APA Summit 2026, and full articles are accepted in the submission window that runs from 5 March to 15 July 2026. Manuscripts should follow the journal’s formatting guidelines and be accompanied by a cover letter indicating the special issue title.

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