The Circular Economy Paradox: Strategy, Consumer Value, and Market Trade-offs

Calls for papers The circular economy paradox: Strategy, consumer value, and market trade-offs

Journal - Journal of Trade Science

Guest editor(s) Dr. Dung Minh Nguyen, Professor Clare D'Souza, Professor Emmanuel Yiridoe

Emerald Publishing invites researchers, scholars, and industry experts to contribute to an upcoming special issue focused on the evolving dynamics of the circular economy. This call for papers explores the paradoxical challenges and opportunities that arise when balancing sustainability goals with consumer expectations and market realities.

Important Dates

About the Theme

The circular economy is widely recognized as a sustainable alternative to traditional linear models of production and consumption. However, despite its promise, organizations often face strategic trade-offs when implementing circular practices.

This special issue aims to critically examine the “circular economy paradox”—where sustainability initiatives may conflict with:

• Consumer behavior and perceived value

• Profitability and cost structures

• Market competitiveness

• Operational scalability

Key Focus Areas

Submissions may address (but are not limited to):

1. Strategic Perspectives

• Circular business models and innovation

• Corporate sustainability strategies

• Trade-offs between cost efficiency and environmental impact

2. Consumer Value & Behavior

• Consumer perception of circular products

• Willingness to pay for sustainable goods

• Behavioral gaps in sustainable consumption

3. Market & Economic Trade-offs

• Pricing challenges in circular systems

• Supply chain complexities

• Competitive dynamics in circular markets

4. Policy & Governance

• Role of regulations in promoting circularity

• Public-private partnerships

• Incentives and barriers

Why This Matters

While the circular economy promises long-term environmental and economic benefits, businesses often encounter short-term challenges that slow adoption. Understanding these contradictions is essential to:

• Design effective strategies

• Improve consumer engagement

• Ensure market viability

• Accelerate sustainable transformation

Submission Guidelines

Authors are encouraged to submit:

• Original research papers

• Conceptual and theoretical studies

• Case studies and industry insights

• Interdisciplinary research

All submissions must follow the official guidelines provided by Emerald Publishing.

Target Audience

• Academics and researchers

• Policy makers

• Sustainability professionals

• Business strategists

• Industry practitioners

Official Website

You can find complete details and submit your paper through the official Emerald Publishing call for papers page.

This special issue provides a valuable platform to explore the complex realities of circular economy adoption. By addressing the tensions between sustainability, consumer value, and market forces, contributors can help shape practical and scalable solutions for a more sustainable future.

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