𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗙𝘂𝘁𝘂𝗿𝗲𝘀

𝗖𝗔𝗟𝗟 𝗙𝗢𝗥 𝗣𝗔𝗣𝗘𝗥𝗦

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗙𝘂𝘁𝘂𝗿𝗲𝘀

𝗝𝗼𝘂𝗿𝗻𝗮𝗹:
Journal of Strategic Marketing

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿:
Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲:
31 January 2027

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲

Sustainability has become a defining concern for businesses, policymakers, and societies worldwide. However, there is growing recognition that sustainability alone may no longer be sufficient. Increasing attention is now being directed towards regenerative futures, which focus not only on preserving existing systems but also on restoring, renewing, and creating conditions that enable ecosystems, communities, markets, and organisations to thrive over the long term.

This Special Issue, Strategic Marketing and Regenerative Futures, seeks to advance understanding of how strategic marketing can actively contribute to restoration, renewal, resilience, and long-term stakeholder value creation. Moving beyond traditional sustainability and harm-reduction approaches, the issue explores how firms can shape regenerative transformation through strategies, partnerships, market practices, and innovative value propositions.

The Special Issue welcomes conceptual and empirical contributions that examine how strategic marketing can design and guide future-oriented pathways for more inclusive, resilient, and restorative systems.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may address, but are not limited to:

• Strategic marketing capabilities for regenerative futures
• Regenerative marketing strategy and long-term value creation
• Brand strategy, brand purpose, and regenerative value propositions
• Consumer behaviour and regenerative offerings
• Digital and social media marketing for regenerative transformation
• Emerging technologies enabling regenerative marketing strategies
• Leveraging AI and big data in regenerative strategic marketing
• Market shaping and ecosystem orchestration for regenerative futures
• Circular, restorative, and regenerative business models
• Strategic partnerships and cross-sector collaborations for regenerative value creation
• Community engagement, stakeholder participation, and co-creation in regenerative marketing
• Metrics, accountability, and performance evaluation in regenerative marketing strategies
• Marketing ethics, governance, and regulations related to regenerative claims and practices
• Tensions, paradoxes, and trade-offs in regenerative marketing strategies
• Strategic responses to greenwashing, symbolic actions, and legitimacy risks
• Strategies for inclusive restoration in emerging markets
• Strategic marketing and regenerative futures at the Base of the Pyramid

𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀

The Special Issue welcomes diverse methodological approaches, including:

• Experiments and surveys
• Qualitative and mixed-method studies
• Social media analytics
• Fuzzy-set Qualitative Comparative Analysis (fsQCA)
• Necessary Condition Analysis (NCA)
• Cross-cultural, cross-industry, longitudinal, and configurational research designs

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀

• Manuscripts should follow the Journal of Strategic Marketing's author guidelines.
• Papers should typically not exceed 8,000 words.
• Authors must select the Special Issue: “Strategic Marketing and Regenerative Futures” during submission.
• All manuscripts will undergo a rigorous double-blind peer-review process.
• Submissions are accepted on a rolling basis, and authors are encouraged to submit at the earliest opportunity.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗮𝗹

The Journal of Strategic Marketing publishes high-quality research on strategic marketing management, market innovation, branding, consumer behaviour, and emerging marketing paradigms that contribute to both theory and practice.

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗘𝗱𝗶𝘁𝗼𝗿𝘀

• Ninh Nguyen, School of Economics, Finance and Marketing, RMIT University, Australia
Email: ninh.nguyen@rmit.edu.au

• Ranjit Voola, University of Sydney Business School, The University of Sydney, Australia
Email: ranjit.voola@sydney.edu.au

• M S Balaji, School of Economics, Finance and Marketing, RMIT University, Australia
Email: balaji.makam@rmit.edu.au

• Dung Minh Nguyen, National Kaohsiung University of Science and Technology, Taiwan
Email: dannynguyen@nkust.edu.tw

• Carolyn Strong, Cardiff Business School, Cardiff University
Email: strongc@cardiff.ac.uk

𝗣𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗦𝗲𝘁𝘂 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰𝘀 — 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Visit official website of the publisher