The Next Frontier in Business: How Generative and Agentic AI are Driving Transformation
DETAILS
Call for Papers
The Next Frontier in Business: How Generative and Agentic AI are Driving Transformation
JOURNAL NAME: Journal of Systems and Information Technology
PUBLISHER: Emerald Publishing
SUBMISSION OPENS: 15 December 2025
SUBMISSION DEADLINE: 01 July 2026
ABOUT THIS SPECIAL ISSUE
Generative and Agentic AI are no longer futuristic concepts — they are actively transforming how businesses operate, make decisions, and create value. These technologies enable autonomy, adaptability, and continuous learning, offering unprecedented opportunities for efficiency and innovation across industries. At the same time, they introduce significant challenges around ethics, governance, and human oversight.
Agentic AI goes beyond traditional automation, functioning as "digital co-workers" capable of proactive decision-making, negotiation, and collaboration. Combined with Generative AI, these systems are reshaping workflows, marketing strategies, and industrial ecosystems through technologies such as digital twins and multimodal orchestration frameworks. Understanding these shifts is critical for designing governance models that ensure transparency, accountability, and trust while mitigating risks like bias, privacy breaches, and ethical misalignment.
This special issue aims to bring together cutting-edge research that examines the organisational, technical, and societal implications of these technologies. We seek contributions that explore responsible adoption, governance frameworks, and strategies for harmonising human and AI capabilities in dynamic business environments.
We welcome original, unpublished work employing qualitative, quantitative, mixed-method, or design science approaches. Submissions should demonstrate methodological rigour and offer clear implications for research, practice, and policy.
SCOPE & THEME AREAS
We invite submissions addressing (but not limited to) the following themes:
Conceptual and empirical frameworks — Understanding agentic AI's integration into socio-technical systems across diverse organisational contexts.
Human–AI collaboration and autonomy — Balancing efficiency with risk management in human-AI teaming and decision-making environments.
Governance frameworks and ethical alignment — Ensuring stakeholder trust, transparency, and accountability in agentic AI deployment.
Digital twin and GAI/Agentic AI innovations — Applications in manufacturing, logistics, and services through digital twin and multimodal AI orchestration.
AI in healthcare — Inclusive healthcare using AI, bias detection, and personalised treatment planning enabled by generative and agentic systems.
GAI in marketing — Segmentation, targeting, synthetic consumer applications, and AI-driven marketing strategies.
GAI in finance — Personalisation in financial services, ESG reporting, and sustainability initiatives powered by generative AI.
GAI in organisations and the future of work — How GenAI is reshaping organisational structures, roles, and the future of work.
Risk management in GAI-enabled decision-making — Identifying, assessing, and mitigating risks arising from autonomous and generative AI systems.
Bias mitigation, transparency, and auditability — Ensuring fairness, explainability, and auditability in autonomous AI systems.
GAI in education — Implications, challenges, and the road ahead for generative AI in educational settings.
GUEST EDITORS
Dr. Parijat Upadhyay ✉️ Contact via journal submission system
Prof. Neena Pandey ✉️ Contact via journal submission system
Dr. Baidyanath Biswas ✉️ Contact via journal submission system
Prof. Mohammad Alamgir Hossain ✉️ Contact via journal submission system
KEY DEADLINES & DATES
Milestone | Date |
|---|---|
Submissions Open | 15 December 2025 |
Submission Deadline | 01 July 2026 |
SUBMISSION GUIDELINES
How to submit: Manuscripts must be submitted via ScholarOne Manuscripts, strictly following the journal's author guidelines.
Selecting the special issue: At the appropriate submission step, authors must select the special issue title from the drop-down menu in response to "Please select the issue you are submitting to."
Eligibility: Submitted articles must not have been previously published, nor should they be under consideration for publication elsewhere while under review.
ServiceSetu Academics · Premier Platform for Academic Opportunities & Research Collaboration
COMMENTS (0)
Sign in to join the conversation
SIGN IN TO COMMENT