“Crafting Shape in a Fluid World – The Intersection of Marketing and External Forces”
DETAILS
Call for Papers – Special Issue: “Crafting Shape in a Fluid World – The Intersection of Marketing and External Forces”
Journal: Journal of Consumer Marketing
Publisher: Emerald Publishing
Submission deadline: 15 October 2026
Overview
This special issue explores how external forces reshape consumer behavior and marketing strategies in a volatile world. It examines the interplay of technological change, geopolitics, economic uncertainty, and social expectations on consumer expectations, brand relationships, and retail innovation. Aligned with the 2026 Academy of Marketing Science Annual Conference, it emphasizes managerial relevance alongside theoretical rigor, targeting responsible consumption (SDG 12) and equity.
Core Themes
Consumer responses to global disruptions (e.g., inflation, tariffs, climate events, wars).
AI and automation impacts on consumer well-being and decision-making (e.g., personalization, trust).
Retail innovation adapting to external shocks for seamless, personalized experiences.
Responsible consumption (e.g., food waste reduction, green energy).
Equity-focused marketing serving marginalized groups and enhancing equality.
Brand-consumer relationships in polarized socio-political contexts.
Accepted papers: conceptual, empirical (qualitative/quantitative), or mixed methods with actionable insights.
Guest Editors
Kevin W. James, University of Texas at Tyler, USA
Janna M. Parker, James Madison University, USA
Hyunju Shin, Kennesaw State University, USA
Submission Details
Platform: ScholarOne Manuscripts – https://mc.manuscriptcentral.com/jcmktg
Select “Crafting Shape in a Fluid World – The Intersection of Marketing and External Forces” under the issue option.
Deadline: 15 October 2026; submissions open 15 August 2026.
Follow guidelines: https://www.emeraldgrouppublishing.com/journal/jcm
Original, non-published works only.
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