𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗲𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: 𝗘𝘁𝗵𝗶𝗰𝘀, 𝗣𝗼𝘄𝗲𝗿, 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗵𝗮𝗻𝗴𝗲

𝗖𝗔𝗟𝗟 𝗙𝗢𝗥 𝗣𝗔𝗣𝗘𝗥𝗦

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗲𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: 𝗘𝘁𝗵𝗶𝗰𝘀, 𝗣𝗼𝘄𝗲𝗿, 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗵𝗮𝗻𝗴𝗲

𝗝𝗼𝘂𝗿𝗻𝗮𝗹:
Journal of Strategic Marketing

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿:
Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲:
26 October 2026

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲

The Journal of Strategic Marketing invites submissions for a Special Issue on “Strategic Marketing, Technology, and Societal Transformation: Ethics, Power, and Social Change.”

With the rapid advancement of artificial intelligence, big data, digital platforms, and algorithm-driven ecosystems, marketing has evolved far beyond its traditional commercial role. Today, marketing influences consumer behavior, shapes public discourse, impacts societal values, and plays an increasingly important role in sustainability, well-being, and social transformation.

This Special Issue seeks to critically examine how technology-enabled marketing strategies influence society and explore the ethical, social, and power-related implications of these transformations. Researchers are encouraged to contribute theoretical and empirical studies that advance understanding of marketing’s evolving role in the digital age.

𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗙𝗼𝗰𝘂𝘀

The Special Issue welcomes interdisciplinary research exploring the intersection of strategic marketing, technology, ethics, and society. Particular emphasis is placed on the ethical concerns, power dynamics, control mechanisms, and societal impacts associated with digital marketing practices and emerging technologies.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may address, but are not limited to:

• Ethical concerns of AI-driven marketing
• Bias, fairness, and accountability in marketing algorithms
• Digital surveillance and consumer privacy
• Consumer manipulation and power asymmetries in digital marketing
• Social responsibility and ethics of influencer marketing
• Consumer mental health and well-being in digital environments
• Marketing, technology, and digital inequality
• Platform power and consumer autonomy
• Marketing, ESG, and corporate social responsibility
• Multidisciplinary approaches to branding and marketing strategy
• Marketing in vulnerable and marginalized communities
• Technology-driven transformation of consumer identity
• Marketing within the attention economy
• Strategic marketing during social crises and uncertainty

𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁𝗲

Authors should note that the use of Artificial Intelligence is restricted to language editing purposes only, including grammar, syntax, and language refinement. AI-generated content is not permitted and may result in immediate rejection from consideration for the Special Issue.

𝗚𝘂𝗲𝘀𝘁 𝗘𝗱𝗶𝘁𝗼𝗿

Reem Khamis Hamdan
The University College of Bahrain
Email: rhamdan@ucb.edu.bh

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲

📅 26 October 2026

Researchers in marketing, digital business, consumer behavior, technology management, communication, ethics, sustainability, and related disciplines are encouraged to submit their work and contribute to advancing critical discussions on the societal impact of contemporary marketing practices.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗮𝗹

The Journal of Strategic Marketing publishes high-quality research that advances theoretical and practical understanding of strategic marketing across diverse organizational and societal contexts. The journal serves as an important platform for innovative and impactful marketing scholarship worldwide.

𝗣𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗦𝗲𝘁𝘂 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰𝘀 — 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Visit official website of the publisher