Deception in Marketing Communications

Call for Papers
Deception in Marketing Communications
Journal: Journal of Marketing Communications
Submission window: 1 February 2026 – 30 June 2026
Deadline: 30 June 2026

Editors

• Maria Petrescu, Embry-Riddle Aeronautical University.

• Melanie Burleson Richards, East Tennessee State University.

• Georgiana Craciun, Duquesne University.

• Dana Harrison, East Tennessee State University.

• Mihai Orzan, Bucharest University of Economic Studies.

Scope
The special issue invites conceptual, empirical, and methodological papers on deception in marketing communications. Topics include false claims, omissions, puffery, greenwashing, hidden fees, deceptive packaging, AI-driven persuasion, virtual influencers, anthropomorphic chatbots, online review deception, B2B misrepresentation, consumer skepticism, and policy or disclosure interventions. The call emphasizes how new AI-enabled marketing practices can blur the line between persuasion and misrepresentation.

Submission details
Manuscripts should be submitted through the journal’s official submission system and prepared according to the author guidelines for Journal of Marketing Communications. For additional information, the call lists Dr. Maria Petrescu as the contact person.

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