Social Change and the Role of Advertising Regulation: New Challenges and Opportunities
DETAILS
Call for Papers
Social Change and the Role of Advertising Regulation: New Challenges and Opportunities
Journal: Journal of Advertising
Publisher: Taylor & Francis
Submission deadline: 31 July 2026
This special issue examines how advertising regulation can respond to online harms, misinformation, sustainability claims, consumer vulnerability, AI-generated content, influencer marketing, and cross-border digital advertising. It focuses on the legal, institutional, and procedural systems that govern advertising, rather than advertising content alone, and asks how regulation can better support transparency, accountability, and social good.
The call highlights that regulation is increasingly contested because digital advertising has outpaced existing oversight systems. It invites work on government regulation, industry self-regulation, media-led regulation, and hybrid models, especially studies that show how regulatory frameworks can reduce harm, shape markets more ethically, and respond to contemporary digital and social challenges.
Special Issue Editors
Karen Middleton, University of Portsmouth, UK.
Kristina Auxtova, University of Edinburgh Business School, Scotland.
Lauren Gurrieri, RMIT University, Australia.
Sean Sands, Swinburne University of Technology, Australia.
Scope
The special issue welcomes theoretical, conceptual, review, and empirical work on advertising and institutional change, ESG accountability, regulatory resilience, cross-border challenges, industry culture, online harms, advertising fraud, gender stereotypes, influencer marketing, generative AI and deepfake advertising, and harmful or addictive products. It especially encourages multidisciplinary perspectives that use institutional theory, market shaping, ethics, and transformative advertising research.
Submission details
Manuscripts should follow the Journal of Advertising’s format guidelines and must be no longer than 12,000 words for original research or literature reviews, or 6,000 words for research notes, including references and appendices. Submissions are due by 31 July 2026, and authors should select the special issue “Social Change and the Role of Advertising Regulation” in the submission portal.
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