The Future of Food Marketing
DETAILS
Call for Papers
The Future of Food Marketing
Journal:Journal of International Food & Agribusiness Marketing
Manuscript deadline: 15 September 2026
This special issue looks at how food marketing is changing under pressures from sustainability, health, technology, and shifting consumer expectations. It welcomes conceptual, empirical, and methodological work on topics such as alternative proteins, digital and AI-driven food marketing, consumer well-being, retail transformation, regulation, and future-oriented theories for the field.
Special Issue Editors
Polymeros Chrysochou, Aarhus University
Ekaterina Salnikova, NEOMA Business School
Key themes
Sustainability communication, greenwashing, and consumer trust.
Food branding and innovation in alternative proteins and novel foods.
Consumer well-being, health, and ethical issues in food marketing.
Digital, data-driven, and AI-enabled food marketing.
Omnichannel retail transformation and food service systems.
Cultural, social, and ideological dimensions of food consumption.
Regulation, public policy, and responsible food marketing.
Methodological advances and integrative frameworks for future food marketing.
Submission details
Eligibility for this special issue depends on presentation at IFMRS 2026. The conference abstract deadline is 1 April 2026, the manuscript deadline is 15 September 2026, and publication is expected in mid-2027. All papers will go through the journal’s standard double-blind peer review process.
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