Generative AI and Consumer Behaviour in E-Commerce
DETAILS
Call for Papers
Generative AI and Consumer Behaviour in E-Commerce
Journal:Journal of Internet Commerce
Manuscript deadline: 1 September 2026
This special issue focuses on how generative AI is reshaping online shopping, consumer experience, personalization, conversational commerce, co-creation, and the ethics of AI-mediated consumption. It invites empirical, conceptual, and critical work on topics such as AI-generated content, avatars, virtual influencers, chatbots, immersive retail, algorithmic bias, privacy, and AI as a research collaborator.
Special Issue Editors
Mai Nguyen, Griffith Business School, Griffith University, Australia
Yunen Zhang, Jiangxi University of Finance and Economics, China
Yatish Joshi, Indian Institute of Management Nagpur, India
Main themes
Generative AI and consumer experience.
Conversational commerce and AI-driven interaction.
Cross-platform, omnichannel, and social commerce.
Creativity, co-creation, and consumer empowerment.
AI-based marketing media and immersive experiences.
Theoretical frameworks for AI-augmented consumer behavior.
Ethics, sustainability, and societal implications.
Methodological innovations such as synthetic data, simulations, and AI-assisted research.
Submission details
Submissions open on 1 March 2026 and close on 1 September 2026. The journal welcomes papers up to 8,000 words, including empirical studies, conceptual papers, commentaries, interviews, provocations, and reviews. Authors are encouraged to contact the guest editor for alignment questions before submission.
ServiceSetu Academics — Premier Platform for Academic Opportunities & Research Collaboration
COMMENTS (0)
Sign in to join the conversation
SIGN IN TO COMMENT