𝗥𝗼𝗯𝗼𝘁𝗶𝗰𝘀 𝗶𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗣𝗮𝗽𝗲𝗿𝘀

𝗥𝗼𝗯𝗼𝘁𝗶𝗰𝘀 𝗶𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

𝗝𝗼𝘂𝗿𝗻𝗮𝗹:
Journal of Interactive Advertising

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿:
Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲:
10 October 2027

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲

The Journal of Interactive Advertising invites submissions for a Special Issue on “Robotics in Advertising and Marketing.” The Special Issue explores how advances in embodied and physical artificial intelligence are transforming home environments and creating new opportunities for interactive advertising and marketing communication.

As social robots become increasingly integrated into everyday life through caregiving, education, home assistance, and surveillance, they are also emerging as novel channels for brand communication and consumer engagement. Companies such as Amazon, Samsung, and Unitree are actively developing robotic technologies capable of interacting with consumers in domestic settings, opening new possibilities for persuasive and relationship-driven marketing.

This Special Issue seeks conceptual, empirical, and methodological contributions that investigate human-robot interactions and examine how robotic agents influence consumer behaviour, brand perceptions, and marketing strategies.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may address, but are not limited to:

• Human-robot interaction and the psychological effects of perceived vitality, animacy, and agency in brand-representative robots
• Social and relational marketing through social robots and parasocial consumer relationships
• The use of robots to foster brand loyalty and address consumer isolation through interactive engagement
• Care robotics in home and specialised settings, including navigation, product recommendations, and customer service
• Consumer adoption of robots in domestic environments and the mechanisms influencing acceptance and usage
• Experiential and event marketing through robotic installations and interactive out-of-home advertising experiences
• Ethical issues related to consumer trust, data privacy, and autonomous data collection by robotic agents
• Measurement frameworks for evaluating consumer engagement and return on investment in robotic advertising campaigns
• Human-robot interaction, social robots, robotic advertising, robotic agents, and home robotics

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗙𝗼𝗰𝘂𝘀

The Special Issue aims to advance scholarly understanding of how robots can function as interactive marketing agents within consumers' everyday environments. It particularly encourages interdisciplinary research at the intersection of advertising, marketing, artificial intelligence, and human-computer interaction, with a focus on emerging forms of consumer engagement, relationship building, and technology-mediated persuasion.

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀

• Manuscripts should be prepared in accordance with the Journal of Interactive Advertising author guidelines.
• All papers must be submitted through the journal's online submission system.
• Authors should select "Special Issue: Robotics in Advertising and Marketing" during submission.
• All submissions will undergo a rigorous double-blind peer-review process.
• Accepted articles will be published on a rolling basis in the journal's first available regular issue and featured in a dedicated Special Issue Article Collection.

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗘𝗱𝗶𝘁𝗼𝗿𝘀

• Mark Yi-Cheon Yim, University of Massachusetts Lowell, USA
• Esther Kang, University of Bristol, UK

𝗣𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗦𝗲𝘁𝘂 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰𝘀 — 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Visit official website of the publisher