𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴

𝗖𝗔𝗟𝗟 𝗙𝗢𝗥 𝗣𝗔𝗣𝗘𝗥𝗦

𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴

𝗝𝗼𝘂𝗿𝗻𝗮𝗹:
Journal of Interactive Advertising

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿:
Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲:
31 December 2026

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲

The Journal of Interactive Advertising (JIA) invites submissions for its Special Issue Article Collection on The Changing Landscape of Influencer Advertising. The special issue aims to examine the rapidly evolving influencer advertising ecosystem, increasingly shaped by advances in interactivity, artificial intelligence (AI), immersive media technologies, and changing consumer expectations.

Influencer advertising is no longer driven solely by individual creators. Instead, it is increasingly viewed as a hybrid human-machine system where persuasive outcomes emerge through interactions among influencers, platforms, algorithms, and audiences. These developments are redefining assumptions about authenticity, agency, accountability, and consumer engagement.

While emerging technologies create significant opportunities for brands and organizations, they also raise concerns related to deceptive practices, persuasion vulnerabilities, social comparison, consumer well-being, and ethical responsibilities within highly commercialized and AI-mediated environments.

This Special Issue seeks original theoretical and empirical contributions that advance understanding of how, when, and why influencer advertising succeeds—and under what circumstances it may generate unintended or adverse outcomes.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may address, but are not limited to:

𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝗼𝗻
• eWOM, social proof, and interactive persuasion dynamics
• Persuasion processes and boundary conditions
• Emotional engagement and parasocial interactions
• Trust, authenticity, and credibility across influencer types
• Unintended and counter-persuasive effects

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
• AI-mediated and synthetic persuasion agents
• Immersive and extended realities in influencer advertising
• Platform affordances and algorithmic amplification
• Interactive commerce and creator-led retail ecosystems, including live streaming and social shopping

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻
• Influencer advertising as a profession and creator-economy dynamics
• Disclosure, regulation, and governance challenges
• Measurement, attribution, and performance evaluation
• Brand-influencer-platform-AI relationship management

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝘀
• The dark side of interactive and AI-mediated persuasion
• Influencer fatigue and burnout
• Consumer vulnerability and well-being implications
• Societal consequences of influencer ecosystems

𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗧𝗼𝗽𝗶𝗰𝘀
• Long-term influencer partnerships in AI-enabled environments
• Influencers, activism, and social causes
• Diversity, representation, and inclusion in influencer advertising
• Global and non-Western contexts as theory-generating settings
• Future directions in hybrid, immersive, and automated influencer campaigns

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀

• Submit manuscripts through the Journal of Interactive Advertising online submission system.
• All submissions will undergo a rigorous peer-review process in accordance with the journal's editorial policies.
• Accepted articles will be published on a rolling basis in the journal's first available regular issue.
• The special issue welcomes theoretically grounded and methodologically rigorous research addressing contemporary developments in influencer advertising.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗮𝗹

The Journal of Interactive Advertising publishes cutting-edge research on interactive marketing communication, digital advertising, consumer engagement, emerging technologies, and evolving media environments. The journal provides an interdisciplinary platform for advancing knowledge on interactive advertising theory and practice.

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗘𝗱𝗶𝘁𝗼𝗿𝘀

Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan
Chen Lou, Nanyang Technological University, Singapore

𝗣𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗦𝗲𝘁𝘂 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰𝘀 — 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Visit official website of the publisher