Sports Communication and AI from Organizational Perspectives: Transforming Culture, Practices, and Ethical Standards

Call for Papers

Sports Communication and AI from Organizational Perspectives: Transforming Culture, Practices, and Ethical Standards

Journal: Journal of Global Sport Management
Publisher: Taylor & Francis Group
Manuscript Submission Deadline: 01 October 2026

The Journal of Global Sport Management invites submissions for its Special Issue titled "Sports Communication and AI from Organizational Perspectives: Transforming Culture, Practices, and Ethical Standards."

About the Special Issue

Artificial Intelligence (AI) is rapidly transforming communication across the global sports industry, influencing media production, journalism, public relations, fan engagement, and organizational decision-making. While AI enhances efficiency, strategic communication, and stakeholder engagement, it also raises important concerns related to ethics, data privacy, algorithmic bias, transparency, and workforce transformation.

This Special Issue seeks conceptual, empirical, methodological, and case-based contributions that explore how AI is reshaping communication practices, organizational structures, and stakeholder relationships in sport. It encourages research that examines both the opportunities and challenges associated with AI adoption across diverse sporting contexts.

Scope and Topics of Interest

Submissions may address, but are not limited to:

• AI-generated media content and press relations

• Chatbots and automated fan engagement

• Virtual Reality (VR) and Augmented Reality (AR) in sport communication

• AI-enhanced crisis communication and risk management

• Organizational transformation driven by AI

• AI bias in sports media and communication

• Data privacy and athlete surveillance

• Transparency and authenticity of AI-generated content

• Labour displacement and changing communication roles

• Regional differences in AI adoption across sport organizations

• AI-mediated communication and future industry trends

• Global commercialization and fan culture

• AI investment and strategic communication in sport organizations

• Ethical and governance challenges in AI-enabled sports communication

Submission Guidelines

• Manuscript Submission Deadline: 01 October 2026

• Manuscripts should not exceed 8,000 words, including references, tables, figures, and appendices.

• Submissions must follow APA 7th Edition citation and formatting guidelines.

• Conceptual, empirical, methodological, and case-study papers are welcome.

• Authors should submit manuscripts through the Journal of Global Sport Management online submission system and select the appropriate Special Issue title during submission.

Special Issue Editors

• Mahdi Latififard — Department of Sports Sciences, Tarbiat Modares University, Iran

• Sean R. Sadri — Department of Journalism & Creative Media, The University of Alabama, USA

• Daniel Jackson — Department of Media and Communication, Bournemouth University, UK

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