𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰: 𝗔 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗙𝗼𝗰𝘂𝘀

𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗣𝗮𝗽𝗲𝗿𝘀

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲: 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰: 𝗔 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗙𝗼𝗰𝘂𝘀

𝗝𝗼𝘂𝗿𝗻𝗮𝗹

Journal of Foodservice Business Research

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿

Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲

28 August 2026

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲

The Journal of Foodservice Business Research invites original research for its Special Issue on "Beverage Experiences and Tourism in the Asia Pacific: A Consumer Focus." This Special Issue explores how beverages shape consumer experiences, destination branding, tourism development, and cultural identity across the Asia-Pacific region.

Traditional beverages such as sake, soju, shochu, tea, and plum wine represent important cultural assets, while emerging wineries, breweries, and distilleries continue to strengthen tourism and destination appeal. Despite this growing importance, beverage-related tourism research remains largely centred on Western destinations. This Special Issue aims to expand knowledge by examining consumer behaviour and beverage experiences within the diverse cultural and tourism landscapes of the Asia-Pacific region.

Researchers from hospitality, tourism, consumer behaviour, marketing, foodservice, and related disciplines are encouraged to submit original theoretical and empirical contributions.

𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may include, but are not limited to:

• Consumer perception of beverages in tourism
• Experiential beverage consumption
• Beverage aesthetics and product design
• Sensory marketing and consumer experiences
• Beverage branding and destination identity
• Consumer engagement and behavioural intentions
• Beverage culture and destination attractiveness
• Asia-Pacific beverage traditions and tourism development

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀

• Manuscripts should follow the Journal of Foodservice Business Research author guidelines.
• Papers must be submitted through the journal's official online submission system.
• Authors should ensure their submissions align with the theme of the Special Issue.

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗘𝗱𝗶𝘁𝗼𝗿𝘀

• Marco W.W. Nutta, Hitotsubashi Institute for Advanced Study, Hitotsubashi University, Tokyo, Japan
• Hiromi Kamata, School of Business Administration, Hitotsubashi University, Tokyo, Japan

Posted on ServiceSetu Academics — Premier Platform for Academic Opportunities & Research Collaboration

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