Customer Insights for Smarter Retail Management in E-Commerce

Call for Papers
Customer Insights for Smarter Retail Management in E-Commerce
Journal: The International Review of Retail, Distribution and Consumer Research
Submission window: not specified
Deadline: 30 June 2026

This special issue focuses on how customer insights can improve retail management in the fast-growing e-commerce sector. It highlights the role of consumer research in helping retailers understand buying behaviour, forecast demand, optimize product positioning, and build stronger digital engagement strategies.

The call emphasizes that online marketplaces generate massive consumer data, creating new opportunities for advanced analytics, predictive modelling, and visual insight tools. It also stresses the value of studying reviews, purchase histories, social interactions, sentiment, and product affinity to support smarter decision-making in e-commerce.

Special Issue Editors

• Dr. Fabiola S. F. Pereira, Federal University of Uberlandia.

• Prof. Siti Zaleha Harun, Universiti Teknologi Malaysia.

• Dr. Shivani Goswami, Thapar Institute of Engineering and Technology.

Scope
The special issue welcomes work on customer insight techniques, big data consumer behaviour analysis, customer-driven retail strategies, predictive analytics, machine learning, behavioural segmentation, personalization, sentiment analysis, market intelligence, and emerging trends in digital retail management. It invites researchers, practitioners, and industry experts to contribute both theoretical and applied insights that can strengthen retail strategy in online commerce.

Submission details
Authors should follow the journal’s instructions for authors and submit through the journal’s official submission system. The call lists 30 June 2026 as the manuscript deadline.

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