Regional Industrial Marketing Management Summit: Sydney

CFP
Journal
online
SUBMISSION DEADLINE
01/05/2026
JOURNAL
Industrial Marketing Management
PUBLISHER
Elsevier
GUEST EDITORS
Catherine Sutton‑Brady, Sharon Purchase, Adam Lindgreen, C. Anthony Di Benedetto
POSTED ON
21/04/2026

DETAILS

Call for Papers – Regional Industrial Marketing Management Summit: Sydney

Journal: Industrial Marketing Management
Publisher: Elsevier
Journal metrics: Impact Factor 7.5, CiteScore 15.2
Submission deadline: 1 May 2026

This special issue will feature extended, journal‑level versions of the best papers presented at the 2nd IMM Oceania Asia Summit (IMM AO Summit) held in Sydney in 2025. The summit brings together leading scholars and practitioners in business‑to‑business (B2B) and industrial marketing, and the special issue aims to disseminate the most innovative and impactful findings to the wider industrial‑marketing community. It particularly encourages academic–practitioner collaborations that address real‑world B2B challenges and improve marketing and management decision‑making.


Why this issue matters

  • Industrial and B2B marketing is central to complex value chains, long‑term relationships, and high‑value industrial services, yet many of the latest advances are first shared in conference settings.

  • The IMM Oceania Asia Summit in Sydney provides a platform for cutting‑edge research and practitioner‑driven solutions; this special issue helps bridge the gap between conference insights and journal‑level, peer‑reviewed knowledge.

  • By including co‑authored academic–practitioner papers, the issue reinforces IMM’s commitment to relevant, actionable, and theoretically grounded industrial‑marketing research.


Scope and focus areas

The special issue welcomes extended manuscripts based on summit papers that contribute to:

  • Industrial and B2B marketing theory and practice

    • New models of industrial buyer behaviour, relationship management, value creation, and service‑dominant logic.

    • Studies on industrial branding, digital B2B marketing, industrial social media, and online platforms.

  • Supply‑chain and industrial relationships

    • Collaborative relationships, supply‑chain integration, channel management, and partnership‑based selling in complex industrial contexts.

    • Risk management, resilience, and performance in industrial supply networks.

  • Innovation and technology in industrial markets

    • The role of digital technologies, AI, big data, and Industry 4.0 in industrial marketing and service provision.

    • Adoption and diffusion of new industrial technologies and solutions.

  • Academic–practitioner collaboration

    • Papers co‑authored by academics and industrial practitioners, presenting jointly developed solutions to real‑world B2B problems.

    • Case studies, action‑research projects, and practice‑based empirical work with clear implications for marketing managers and industrial‑marketing theory.

Only outstanding summit papers will be invited for submission; participation in the summit does not guarantee publication in the special issue.


Guest editors

  • Prof. Catherine Sutton‑Brady, The University of Sydney Business School, Australia

  • Prof. Sharon Purchase, The University of Western Australia Business School, Australia

  • Prof. Adam Lindgreen, Copenhagen Business School, Denmark

  • Prof. C. Anthony Di Benedetto, Temple University, USA


Submission details

This special issue is ideal for B2B and industrial‑marketing scholars and practitioners who presented at the IMM AO Summit: Sydney and wish to extend their work into a high‑impact journal publication in one of the leading outlets for industrial marketing research.


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