Corporate Sustainability in a Fragmenting Global Marketplace: Implications for International Marketing

Call for Papers

Corporate Sustainability in a Fragmenting Global Marketplace: Implications for International Marketing

Journal: International Marketing Review
Publisher: Emerald Publishing
Manuscript Submission Deadline: 01 November 2027
In-Person PDW Submission Deadline: 15 January 2027

International Marketing Review invites conceptual and empirical submissions for its Special Issue on “Corporate Sustainability in a Fragmenting Global Marketplace: Implications for International Marketing.”

About the Special Issue

Corporate sustainability has become an increasingly important component of international marketing strategy as firms respond to environmental challenges, social expectations, geopolitical tensions, trade frictions, and increasingly diverse regulatory requirements across global markets.

This Special Issue seeks to advance understanding of how firms develop, implement, and adapt sustainability-oriented strategies across international markets, particularly in an environment characterized by geopolitical fragmentation, regulatory divergence, and changing stakeholder expectations.

The issue encourages research examining green business strategies, corporate sustainability strategies, export venture sustainability strategies, and ESG-related initiatives, along with their implications for firms, consumers, international markets, and society.

Both conceptual and empirical research is welcomed, including quantitative, qualitative, theoretical, and multidisciplinary approaches.

Topics of Interest

Submissions may include, but are not limited to:

• Corporate sustainability in international markets

• Green business and environmental strategies

• Sustainability strategies in fragmented global markets

• Geopolitical tensions, trade frictions, and corporate sustainability

• Global standardization versus local adaptation of sustainability strategies

• Political ideology, nationalism, populism, and anti-globalization

• Stakeholder pressures and sustainability strategy

• Sustainability strategies across developed and emerging markets

• Mandatory versus discretionary sustainability adaptation

• Cross-cultural differences in consumer responses to sustainability

• Network ties, inter-organizational relationships, and greenshoring

• Managerial microfoundations of corporate sustainability

• Digitalization and emerging technologies supporting green strategies

• Knowledge and learning processes for sustainability across markets

• Export venture sustainability strategies and performance

• ESG reporting and divergent environmental regulations

• Environmental certification systems across countries

• Global value chains and corporate sustainability performance

Preferred Research Approaches

The Special Issue welcomes:

• Conceptual and Theoretical Papers

• Quantitative Research

• Qualitative Research

• Empirical Studies

• Multidisciplinary Research

• International and Cross-Market Studies

Submissions should contribute to understanding sustainability from an international marketing perspective, particularly under conditions of regulatory fragmentation and institutional heterogeneity.

Paper Development Workshops

Two Paper Development Workshops (PDWs) are planned for prospective contributors:

Virtual Paper Development Workshop:
Designed to provide early feedback on emerging research ideas and manuscript positioning. Dates and submission procedures will be announced later.

In-Person Paper Development Workshop:
Planned as part of the 2027 Global Marketing Conference.

• PDW Submission Deadline: 15 January 2027

• Conference Period: 22–25 July 2027

• Final workshop date to be confirmed.

Submission Information

Manuscript Submission Opens: 01 September 2027
Manuscript Submission Deadline: 01 November 2027

Manuscripts should be submitted through ScholarOne Manuscripts. Authors must select the appropriate Special Issue title during the submission process and strictly follow the journal's author guidelines.

Submitted manuscripts must be original, unpublished, and not under consideration elsewhere while under review.

Guest Editors

• Nilay Bicakcioglu-Peynirci

• Arinze Christian Nwoba

• Matthew Robson

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