Corporate Sustainability in a Fragmenting Global Marketplace: Implications for International Marketing

Call for Papers

Corporate Sustainability in a Fragmenting Global Marketplace: Implications for International Marketing

Journal: International Marketing Review
Publisher: Emerald Publishing

Manuscript Submission Deadline: 01 November 2027

International Marketing Review invites submissions for its Special Issue on Corporate Sustainability in a Fragmenting Global Marketplace: Implications for International Marketing.

About the Special Issue

Corporate sustainability has become central to international marketing strategy as firms respond to environmental pressures, social expectations, geopolitical tensions, trade disruptions, and increasingly diverse regulatory frameworks. Multinational enterprises must now adapt sustainability strategies across markets while balancing global consistency with local institutional and stakeholder demands.

This Special Issue seeks conceptual and empirical research examining how firms design, implement, and adapt sustainability-oriented strategies in fragmented global markets. It welcomes multidisciplinary perspectives on green business strategies, ESG initiatives, export sustainability, digitalization, global value chains, and the performance implications of sustainability practices.

Topics of Interest

Submissions may include, but are not limited to:

• Corporate sustainability in international markets

• Green business and environmental strategies

• ESG initiatives and reporting requirements

• Sustainability under geopolitical and trade disruptions

• Fragmented regulatory and institutional environments

• Global standardization versus local adaptation

• Sustainability strategies in developed and emerging markets

• Stakeholder pressures and corporate responsiveness

• Export venture sustainability strategies

• Consumer perceptions of corporate sustainability

• Cross-cultural differences in sustainability practices

• Digitalization and emerging technologies

• Green supply chains and greenshoring

• Global value chains and sustainability performance

• Knowledge transfer and organizational learning

• Managerial capabilities for sustainability adaptation

Preferred Article Types

The journal welcomes:

• Conceptual Papers

• Theoretical Papers

• Empirical Research Articles

• Quantitative Studies

• Qualitative Studies

• Multidisciplinary Research

Submission Information

• Manuscript Submission Opens: 01 September 2027

• Manuscript Submission Deadline: 01 November 2027

• Manuscripts must be submitted through the journal’s ScholarOne Manuscripts system.

• Authors should select the appropriate Special Issue title from the drop-down menu during submission.

• All submissions must strictly follow the journal’s official Author Guidelines.

• Manuscripts must be original, unpublished, and not under consideration elsewhere.

Guest Editors

• Nilay Bicakcioglu-Peynirci

• Arinze Nwoba

• Matthew Robson

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