International Marketing in Family Business: Identity, Strategy and Growth

Calls for papers: International Marketing in Family Business: Identity, Strategy and Growth

Journal International Marketing Review

Guest editor(s) Dr Md Imtiaz Mostafiz, Dr Qilin Hu, Professor Mathew (Mat) Hughes

Overview

The International Marketing in Family Business: Identity, Strategy and Growth special issue invites scholarly contributions that explore the unique dynamics of family-owned businesses operating in international markets. This call for papers focuses on how family firms leverage their identity, strategic positioning, and governance structures to expand globally and sustain competitive advantage.

Family businesses represent a significant portion of global economies, yet their internationalization strategies often differ from non-family firms due to factors such as legacy, values, and long-term orientation. This special issue aims to deepen understanding of these distinctions and highlight innovative research in this evolving domain.

Important Deadline

• Submission Deadline: 30 September 2027

Scope and Themes

Researchers are encouraged to submit original manuscripts that address, but are not limited to, the following themes:

1. Family Business Identity in Global Markets

• Role of family values and legacy in branding

• Identity preservation vs. adaptation in international markets

• Socioemotional wealth and its influence on global expansion

2. International Marketing Strategies

• Market entry strategies adopted by family firms

• Cross-cultural marketing approaches

• Digital transformation and global outreach

3. Growth and Performance

• Scaling family businesses internationally

• Innovation and entrepreneurship in family firms

• Balancing tradition with modernization

4. Governance and Decision-Making

• Leadership dynamics in international contexts

• Succession planning and its global implications

• Risk management in foreign markets

5. Challenges and Opportunities

• Institutional and cultural barriers

• Resource constraints in global expansion

• Opportunities in emerging markets

Submission Guidelines

• Manuscripts must be original and unpublished

• Submissions should align with the journal’s scope and formatting guidelines

• All papers will undergo a rigorous peer-review process

• Authors should ensure clarity, academic rigor, and practical relevance

Target Audience

This special issue is relevant for:

• Academics and researchers in business and management

• Family business scholars

• Marketing professionals

• Policy makers and consultants working with family enterprises

Why Contribute?

• Opportunity to publish in a reputed international journal

• Contribute to a growing field of family business research

• Gain visibility among global scholars and practitioners

• Help shape future strategies for family-owned enterprises

As globalization continues to reshape markets, family businesses must adapt while preserving their core identity. This special issue provides a valuable platform to explore how these firms navigate international marketing challenges and opportunities. Researchers are encouraged to contribute insights that bridge theory and practice, fostering sustainable growth in family enterprises worldwide.

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