“Immersive Technologies in Mobile Applications: Transforming Business Landscapes”

Call for Papers – Special Issue: “Immersive Technologies in Mobile Applications: Transforming Business Landscapes”

Journal: Industrial Management & Data Systems
Publisher: Emerald Publishing
Submission deadline: 30 September 2026

Overview

This special issue—published by Emerald—explores the strategic convergence of immersive technologies (Virtual Reality, Augmented Reality, and Mixed Reality) and mobile platforms. As these technologies become increasingly accessible, they are redefining how businesses across retail, tourism, healthcare, and education engage customers and generate value. This issue seeks to bridge the gap between technical potential and strategic application, inviting research that examines how mobile immersive applications foster innovation, operational efficiency, and competitive differentiation in today’s digital economy.

Key Research Themes

• User Engagement: Understanding user behavior, interaction patterns, and engagement metrics within mobile immersive environments.

• Adoption & Diffusion: Strategic frameworks for the adoption and integration of immersive technologies within organizational ecosystems.

• Design Principles: Establishing best practices for UI/UX design specifically for mobile immersive applications.

• Business Model Innovation: How immersive technologies enable new value propositions and revenue streams across diverse industries.

• Societal & Ethical Impact: Investigating the ethics of immersive interfaces, accessibility challenges, and long-term implications for the digital society.

Submission Details

• Submission deadline: 30 September 2026.

• Submission portal: https://mc.manuscriptcentral.com/imds

• Special Instructions: You must select the special issue title from the dropdown menu in response to “Please select the issue you are submitting to” during the submission process.

• Submission Standards: The journal invites interdisciplinary research, including theoretical contributions and practical industrial case studies. All manuscripts must adhere to the Industrial Management & Data Systems Author Guidelines.

Guest Editor Team

• Fang Wang, Wilfrid Laurier University (fwang@wlu.ca)

• Zhao Du, Beijing Sport University (duzhao@bsu.edu.cn)

• Shan Wang, University of Saskatchewan (wang@edwards.usask.ca)

• Zhen Zhu, China University of Geosciences (zhuzhen@cug.edu.cn)

Why This Issue Matters

The immersive technology market is projected to see significant growth over the coming years, yet systematic research into the integration of these tools with mobile platforms remains limited. This special issue aims to set the academic standard for this field, providing a venue for research that combines rigorous data science with actionable insights for the business and industrial management community. It is a timely opportunity for scholars to contribute to a rapidly expanding area of digital transformation.

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