𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀: 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻, 𝗜𝗺𝗮𝗴𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴

𝗖𝗔𝗟𝗟 𝗙𝗢𝗥 𝗣𝗔𝗣𝗘𝗥𝗦

𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀: 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻, 𝗜𝗺𝗮𝗴𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴

𝗝𝗼𝘂𝗿𝗻𝗮𝗹:
International Journal of Advertising

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿:
Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲:
11 November 2026

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲

Advertising storytelling is experiencing a transformative era driven by Artificial Intelligence, digital platforms, influencers, and evolving media ecosystems. Narrative advertising has become a powerful tool for shaping brand meaning, emotional engagement, consumer imagination, and cultural influence. As AI-generated content increasingly coexists with human creativity, new questions emerge regarding authorship, authenticity, persuasion, credibility, and audience engagement.

This Special Issue seeks to advance scholarly understanding of how advertising narratives function in contemporary media environments. It explores how storytelling operates across traditional and emerging platforms, how consumers engage with narrative experiences, and how advertising narratives shape perceptions, identities, and brand relationships. Researchers are encouraged to investigate both the psychological mechanisms and cultural dimensions of storytelling in advertising.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may address, but are not limited to:

• AI-generated and adaptive advertising narratives
• Narrative transportation, empathy, identification, and mental simulation
• Brand storytelling in digital and multi-platform environments
• Influencer storytelling and consumer engagement
• Algorithmic and human-authored narrative interactions
• Storytelling strategies in TikTok, Instagram Reels, and YouTube Shorts
• Narrative coherence across multiple devices and media formats
• Brand integration challenges and the “vampire effect”
• Emotional branding and consumer imagination
• Ethical issues in advertising storytelling and AI-generated content
• Consumer resistance, skepticism, and counter-narratives
• Storytelling, authenticity, identity formation, and cultural meaning
• Transmedia storytelling and narrative ecosystems
• Netnography, ethnography, discourse analysis, and computational approaches to advertising narratives

𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

As brands increasingly compete for consumer attention in fragmented digital environments, storytelling has become a critical strategic resource. Understanding how narratives influence engagement, persuasion, trust, and meaning-making is essential for both researchers and practitioners.

This Special Issue aims to provide fresh theoretical and empirical insights into the evolving role of storytelling in advertising while addressing emerging challenges associated with AI, short-form content, influencer marketing, and ethical communication practices.

𝗚𝘂𝗲𝘀𝘁 𝗘𝗱𝗶𝘁𝗼𝗿𝘀

Eunjin (Anna) Kim
University of Southern California, USA
Email: eunjink@usc.edu

Robert Kozinets
University of Southern California, USA
Email: rkozinets@usc.edu

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀

• Manuscripts must be original and not under consideration elsewhere.
• All submissions will undergo a rigorous peer-review process.
• Research from advertising, marketing, consumer culture theory, communication, sociology, anthropology, media studies, and related disciplines is welcome.
• Both conceptual and empirical contributions are encouraged.
• Submissions should place advertising or brand storytelling at the center of inquiry.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗮𝗹

The International Journal of Advertising is a leading international journal dedicated to advancing research on advertising theory, strategy, creativity, consumer behavior, digital communication, branding, and marketing communications. The journal publishes innovative research that contributes to both academic knowledge and industry practice.

𝗣𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗦𝗲𝘁𝘂 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰𝘀 — 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

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