New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers
DETAILS
Call for Papers
New Developments in Luxury Advertising: Artificial Intelligence, New Technologies, Sustainability, and Influencers
Journal: International Journal of Advertising
Submission deadline: 31 August 2026
This special issue examines how luxury advertising is being reshaped by AI, new technologies, influencer ecosystems, and sustainability pressures. It focuses on the tensions between authenticity and automation, exclusivity and accessibility, and symbolism and data-driven personalization in luxury communication.
Special Issue Editors
Eunju Ko, Yonsei University.
Teresa Sádaba, ISEM Fashion Business School, Universidad de Navarra.
Carmen Valor, IIT-Universidad Pontificia Comillas.
Main themes
AI and new technologies in luxury advertising, including hyper-personalization, predictive analytics, AR, metaverse campaigns, avatars, and chatbots.
Influencers and evolving communication ecosystems, including celebrity, micro, virtual, and AI-generated influencers.
Sustainability and luxury fashion, including credible sustainability communication, green claims, quiet luxury, and the sustainability–exclusivity tension.
Cross-disciplinary and cross-method work that explains when these approaches preserve or weaken authenticity, trust, and desirability.
Submission details
Authors submitting through the GFMC track should first submit an extended abstract to the 2026 Global Fashion Management Conference at Madrid. Direct full-paper submissions are also allowed from 1 July to 31 August 2026, and all full manuscripts must be original, not under review elsewhere, and compliant with IJA author guidelines. All submissions will undergo double-blind peer review.
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