New Perspectives on Advertising and Promotion in Food and Beverage Marketing
DETAILS
Call for Papers
New Perspectives on Advertising and Promotion in Food and Beverage Marketing
Journal: International Journal of Advertising
Submission deadline: 31 August 2026
This special issue looks at how food and beverage advertising is changing in response to health, sustainability, ethics, digitalization, and shifting consumer identities. It invites both empirical and conceptual work on topics such as AI-driven advertising, influencer marketing, sensory persuasion, nutritional labeling, greenwashing concerns, and cross-cultural perspectives.
Special Issue Editors
Kacy Kim, Bryant University.
Junghoon Moon, Seoul National University.
Lamberto Zollo, University of Milan.
Riccardo Rialti, University of Siena.
Main themes
Sustainability and pro-social appeals in food advertising.
AI and digitalization in advertising, including personalization and generative AI.
Virtual influencers and AI-driven brand ambassadors.
Algorithmic bias, fairness, privacy, and trust in targeting.
Influencer, social media, and live-stream commerce.
Immersive formats such as AR/VR tasting and phygital activations.
Sensory and symbolic persuasion, including ASMR, emojis, anthropomorphism, and playful cues.
Consumer identity, culture, dietary regimes, and luxury/status signaling in food and beverage marketing.
Consumer response to nutritional labeling, health claims, green claims, and regulation.
Submission details
The direct submission window is 1 July to 31 August 2026. Manuscripts must be original, not under review elsewhere, and comply with the journal’s author guidelines. The call also notes that papers coming through the SFMR process and direct submissions will go through standard double-blind peer review.
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