“Social Marketing and Sustainable Futures”
DETAILS
Call for Papers – Special Issue: “Social Marketing and Sustainable Futures”
Journal: European Journal of Marketing
Publisher: Emerald Publishing
Submission deadline: 30 October 2026
Overview
This special issue explores how social marketing can drive environmental, social, and economic sustainability by advancing behavior change and systemic transitions. Social marketing applies marketing principles to promote socially beneficial actions, and this issue emphasizes system-wide, multi-actor approaches aligned with the UN Sustainable Development Goals (SDGs). It encourages research on frameworks like Better Marketing for a Better World and the CBE model, focusing on impact, governance, and long-term resilience.
Core Themes
Conceptual and theoretical links between social marketing and sustainable futures, including macro- and systems social marketing, governance, and institutional change.
Applications addressing environmental challenges (climate action, circular economy, waste reduction, resource stewardship) and social issues (inequity, health, community resilience).
Multi-level approaches involving communities, networks, infrastructure, and policy; digital and AI-enabled tools for behavior change; and evaluation metrics for societal impact.
Ethical considerations (autonomy, power dynamics) and cross-cultural perspectives on implementing social marketing in diverse contexts.
Guest Editors
Sharyn Rundle-Thiele, Griffith University, Australia
Pham Van Hau, Unitec Institute of Technology, New Zealand
Ranjit Voola, University of Sydney, Australia
Dana Alden, University of Hawaii, USA
Submission Details
Submission via ScholarOne Manuscripts: https://mc.manuscriptcentral.com/ejm
Select “Social Marketing and Sustainable Futures” as the special issue title.
Include conceptual or empirical work (qualitative/quantitative); follow Emerald’s guidelines: https://www.emeraldgrouppublishing.com/journal/ejm#jlp_author_guidelines
Deadline: 30 October 2026; submissions must be original and not under review elsewhere.
This issue targets marketing, social science, and policy scholars advancing sustainable transitions through social marketing innovations.
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