Measuring What Matters: Using Quantitative Research, Analytics and Big Data in Corporate Communications
DETAILS
Call for Papers
Measuring What Matters: Using Quantitative Research, Analytics and Big Data in Corporate Communications
Journal: Corporate Communications: An International Journal
Publisher: Emerald Publishing
Manuscript Submission Opens: 31 December 2026
Full Paper Submission Deadline: 31 March 2027
This Special Issue invites research leveraging quantitative methods, analytics, computational approaches, and large-scale data to advance the study of corporate communications.
About the Special Issue
Corporate communications research has traditionally benefited from qualitative and interpretive approaches that provide important insights into legitimacy, stakeholder sense-making, and organizational communication. However, questions concerning scale, prevalence, causality, comparison, and generalizability require greater engagement with quantitative and computational methodologies.
The Special Issue aims to strengthen methodological diversity by encouraging studies using surveys, experiments, computational text analysis, longitudinal datasets, network analysis, big data, and practitioner-generated datasets.
It particularly encourages research that connects academic inquiry with increasingly rich professional data sources, including social listening platforms, media monitoring, reputation indices, employee engagement analytics, market research, and behavioral trace data.
Key Research Areas
Survey-based corporate communications research
Experimental studies in corporate communications
Big data applications in corporate communications
Measurement and scale development
Natural Language Processing (NLP)
Sentiment analysis and topic modelling
Computational text analysis
Large-scale corporate content analysis
CSR and ESG disclosure analysis
Analysis of annual reports and press releases
Longitudinal and panel-data research
Network analysis of information flows
Cross-national quantitative communication studies
Comparative studies of corporate communication practices
Media monitoring and social listening data
Employee engagement and internal communication analytics
Market research and commercially generated datasets
Measurement of communication strategies and stakeholder outcomes
Data-driven corporate reputation research
Guest Editors
Ioannis Kostopoulos, Solon Magrizos
Key Deadlines
Opening Date for Manuscript Submissions: 31 December 2026
Closing Date for Manuscript Submissions: 31 March 2027
Submission Information
Manuscripts should be submitted through the Corporate Communications: An International Journal ScholarOne system. Authors must select the relevant Special Issue title during submission and strictly follow the journal's author guidelines.
Author Guidelines – Corporate Communications: An International Journal
Submitted manuscripts must be original and must not be under consideration for publication elsewhere while under review.
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