𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗙𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀, 𝗖𝗶𝘁𝗶𝘇𝗲𝗻𝘀, 𝗮𝗻𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀

𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗣𝗮𝗽𝗲𝗿𝘀

𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗙𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀, 𝗖𝗶𝘁𝗶𝘇𝗲𝗻𝘀, 𝗮𝗻𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀

𝗝𝗼𝘂𝗿𝗻𝗮𝗹:
Cogent Business & Management

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿:
Taylor & Francis Group

𝗠𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲:
17 March 2027

𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀:
This Article Collection will be published Open Access.

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻

Generative Artificial Intelligence (GenAI) is transforming how people search for information, evaluate alternatives, form opinions, and make decisions. Unlike earlier digital technologies that primarily facilitated access to information, GenAI can generate content, interpret evidence, engage in dialogue, and adapt responses to individual users in real time.

As these technologies become embedded in everyday life, important questions arise regarding their influence on consumer choices, civic engagement, organizational decision-making, trust, persuasion, and human agency. This Article Collection seeks to explore how GenAI shapes judgments, attitudes, preferences, and evaluations across diverse contexts and under varying conditions.

The collection welcomes theoretical, empirical, and methodological contributions from marketing, management, information systems, communication studies, psychology, sociology, political science, public policy, and related disciplines.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁

Submissions may address, but are not limited to:

• AI-generated recommendations and consumer decision-making
• Conversational agents, virtual assistants, and personalized content
• Trust, authenticity, and persuasion in AI-mediated interactions
• Consumer autonomy and preference formation in digital environments
• AI-generated information and political preferences
• Civic engagement and trust in public institutions influenced by GenAI
• Organizational decision-making and AI-generated strategic insights
• Human-AI interaction and algorithmic influence
• Preference formation through AI-driven communication environments
• Ethical, managerial, and societal implications of generative AI adoption
• Interdisciplinary perspectives on judgments, attitudes, choices, and evaluations shaped by AI systems

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗙𝗼𝗰𝘂𝘀

This Article Collection adopts preference formation as a common lens to connect fragmented streams of research across marketing, management, information systems, political science, communication, and organizational studies. It seeks to generate new insights into how generative AI reshapes information environments and influences individual and collective decision-making processes.

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀

• Manuscripts should be submitted through the Cogent Business & Management online submission system.
• Authors should select the section "Marketing" and choose the title of this Article Collection during submission.
• The collection welcomes theoretical, empirical, and methodological contributions from multiple disciplines.
• All submissions will undergo the journal's standard peer-review process.
• Manuscript submission deadline: 17 March 2027.

𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗚𝘂𝗲𝘀𝘁 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘀

• Professor Mangirdas Morkūnas, Vilnius University
Email: mangirdas.morkunas@evaf.vu.lt

• Dr. Elzė Rudienė, Vilnius University
Email: elze.rudiene@gmail.com

• Professor Anna Visvizi, SGH Warsaw School of Economics and Effat University
Email: avisvizi@acg.edu

𝗣𝗼𝘀𝘁𝗲𝗱 𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗦𝗲𝘁𝘂 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰𝘀 — 𝗣𝗿𝗲𝗺𝗶𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝗔𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

Visit official website of the publisher